Privacy Policy

    Last updated: 24 September 2025

    This Privacy Policy explains how we collect, use, disclose, and safeguard personal data when you use our website, platform, products, and services (collectively, the "Services"). We take privacy seriously and only process data necessary to deliver measurable value while complying with applicable data protection laws (including GDPR where applicable).

    1. Data We Collect

    • Account and business contact data (name, work email, phone, company).
    • Lead and interaction metadata required to provide automation functionality.
    • Usage, analytics, and performance telemetry (aggregated and pseudonymised where possible).
    • Communication content only as required for processing (conversation automation and routing).

    Where feasible we minimise personal data and apply data protection by design principles. Non-essential fields are optional.

    2. Why We Process Data

    • Provide, operate, and improve the Services.
    • Automate communication workflows requested by customers.
    • Ensure platform reliability, security, abuse prevention, and fraud monitoring.
    • Comply with legal, tax, accounting, and regulatory obligations.

    3. Legal Bases (GDPR)

    Legitimate interest, performance of contract, and consent (for marketing or optional cookies).

    Where we rely on legitimate interest we balance our interest in secure, efficient automation with your rights and expectations. You may object at any time.

    4. Data Sharing

    We use vetted sub-processors (infrastructure, communication APIs, analytics) under data processing agreements. We do not sell personal data. Cross-border transfers use appropriate safeguards (for example Standard Contractual Clauses where required).

    A current list of core sub-processors is available on request. Material changes will be communicated where legally required.

    5. Retention

    Data is retained only as long as necessary for the purposes collected or as required by law.

    Aggregated or anonymised analytics derived from operational usage may be retained to improve system performance and reliability without identifying individuals.

    6. Your Rights

    You may request access, correction, deletion, restriction, portability, or objection. Submit requests to [email protected]. We respond within statutory timelines.

    7. Security

    We implement administrative, technical, and organisational safeguards appropriate to risk. While no system is perfectly secure, we continually improve controls.

    8. Automated Processing

    Certain features use AI models and rule-based automation to classify, route, and respond to communications. Human review is available for critical decision points upon request.

    9. Cookies & Tracking

    See our Cookie Policy for details. Essential cookies are required for core functionality; optional cookies require consent.

    10. International Transfers

    Where data leaves the EEA, UK, or Switzerland we use recognised safeguards such as Standard Contractual Clauses and risk assessments. You may request a copy (with redactions for confidentiality) of applicable transfer mechanisms.

    11. Changes

    Material updates will be posted here with a new "Last updated" date.

    12. Contact

    For privacy inquiries: [email protected]

    For general inquiries: [email protected]